Gamification and Social Game Mechanics
Social Games are built on a social media platform like Facebook or Google+.They are designed to engage the player’s social network of friends. Gamification is the process of using game mechanics in a non-game context. This can be anything from health and fitness, to employee motivation, to simply engaging customers that use your website or app. Gamified applications are different from games because it has an other purpose like cleaning or collecting data. Gamification is a recent trend in marketing and user experience design. Certain companies are applying gamification techniques to engage customers and reward them in return. Brands find this a very useful platform as many people like playing games.
Gamification is about amplifying the effect of an existing, core experience by applying the motivational techniques that make games so engaging.
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